Community Engagement for the 70th Birthday of the NHS
We spent 2018 celebrating the 70th birthday of the NHS. It was heartening to hear the positive feelings and admiration that people have for this unique national institution.
Check out just some of the achievements of the last 70 years of the NHS. Find out more: www.nhs70.nhs.uk
So how did we mark the occasion?
We kicked off celebrations by counting down to the big day itself with a tweet a day for 70 days, highlighting specific health awareness days and ways our followers could pledge their support to help the NHS.
Over the course of the year we attended a number of community events across the county, encouraging the public to make a pledge to the NHS, including events like HealthFest in Welwyn and Hatfield, with over 400 people pledging their support. It was great to get feedback online from the public fulfilling their NHS70 pledge.
In July we turned the Coronation Fountain in Welwyn Garden City blue in aid of the celebrations. This generated lots of conversations within the community and raised awareness of the birthday.
On the day of the birthday itself we took the celebrations to the street, with staff from both the CCG, and local NHS services walking 70 miles between them around Welwyn Garden City. They were encouraged to take selfies and tweet on route further increasing awareness of the birthday online and increased our social media engagement. We then invited our own staff to a special tea party to top off the birthday celebrations held outside the CCG offices on the green space on Parkway, with members of the public joining us for a slice of cake and a cuppa!
To top off the year we entered a very special NHS 7-Tree into a local Christmas Tree festival which had a footfall of around 1,500 visitors across the weekend it was on. The tree was covered entirely with NHS themed decorations, which were contributed by staff, including knitted nurses, Lego ambulances and even blue and red glittery blood bags! This was a great way to engage with the public in an exciting way and highlight services in the area, and we even won our category, as voted for by visitors to the festival.